Qatar Airways

Qatar Airways at Waterloo Station Project (please click images to view large versions)

The one day experiential event showcased the newest aircraft, the Airbus A350, and promoted the recent launch of the first daily regularly-scheduled service to London Heathrow. London commuters were invited on the stand to experience the ultra-comfortable, spacious business class seats, demonstrating the private sanctuary Qatar Airways can offer its passengers. The video booth, featuring a 360-degree video tour of the cabin interior showcased the elegance and spaciousness of the cabin and allowed commuters to further immerse themselves in the business class travel experience. The two touchscreen tablets meant commuters could quickly peruse the Qatar Airways website if event staff were engaging with other guests on the stand.

Square One supported this exciting event with the design and construction of the stand. The design needed to reflect Qatar Airways premium brand across the whole stand from the luxurious seating booth, to the high end technology of the video booth and touchscreen tablets. Every design detail was taken into consideration, from the booth panels and lighting, to the faux airplane wing.

With the event lasting just one day, Square One were able to project manage the stand construction and dismantle in the high footfall area in a quick, efficient manner. They also ensured the technology installation was reliably fitted so guests on the stand could engage and build a connection with the brand.

This event was taken from concept to launch on time and within budget in just two weeks. If you’d like to know more about this project or have an event you’d like assistance with, please call Square One today.